Do you know how narrow the sidewalks on Mass Ave used to be?!

My story starts there, as a child who loved to draw cartoon characters during “choice” time at school. My obsession with hip hop led me to study graffiti, which made me think differently about letters and typography. Eventually, I earned a graphic design degree from Drexel University.

After a decade in visual design, I found myself drawn more and more to solving problems. I wanted work I could point to and say, with confidence, that it actually helped someone. Product design gives me that. The decisions are more defensible, and with user testing, I don’t have to just hope something lands.

I’m still that kid in awe of how things look, but today, I’m also an experienced designer who cares deeply about whether they work.